The 361 Degrees International Limited Board of Directors has provided an operational update for the company’s 2024 first quarter.
Retail sales performance of the 361° core branded product in offline channels posted high-teens growth compared to the year-ago comparative period. Retail sales (in terms of the retail value) of 361° kids branded products for the first quarter of 2024 grew approximately 20 percent to 25 percent compared to the 2023 first quarter.
Retail sales generated via the 361° e-commerce platform in the first quarter increased approximately 20 percent to 25 percent compared to the 2023 first quarter period.
The company said it recognizes the pivotal role of the e-commerce channel development in solidifying the brand’s core competitiveness. During the period, 361° said it strategically launched e-commerce marketing initiatives aligned with trending topics, including campaigns namely “Open During the Chinese New Year”, “NBA All-Star Weekend”, “Back to School Season”, “International Women’s Day Promotion”, and “Tmall Brand Annual Membership Day”.
By delving deep into the consumption patterns of online customers, 361° said it successfully harnessed the potential of the e-commerce channel, thereby establishing a distinctive competitive edge for 361° “in the online sphere.”
Image courtesy 361 Degrees International Limited
