Allbirds, Inc. reported it completed its agreements with distributor partners in Australasia and Japan and is transitioning four international regions from direct selling to a distributor model.
Allbirds said the shift from a direct go-to-market model to a third-party distributor model is one of the company’s key pillars under its previously announced Strategic Transformation Plan.
In November 2023, Allbirds transitioned to new partners in Canada and South Korea, and the company continues to explore distribution opportunities in other international markets.
Effective June 1, 2024, Goldwin, Inc. will be the exclusive Allbirds distributor in Japan. Beginning July 1, 2024, Compendium Group will be Allbirds’ first appointed Australasian distributor, focused on continuing to build brand awareness in Australia, New Zealand and the Pacific Islands.
“We are proud to partner with illustrious distributors in two important regions for Allbirds,” said Annie Mitchell, CFO of Allbirds. “Goldwin is a world-class distributor, and we look forward to benefiting from their regional knowledge and expertise as we build brand awareness in Japan. Australasia, including our spiritual home of New Zealand, is a significant market for our brand, and we couldn’t ask for a better partner than Compendium to lead our efforts in this region.”
“From its birth, Allbirds always drew our attention for its unique, sustainable approach in business and products,” said Mori Hikari, managing executive officer at Goldwin, Inc. “As we pride ourselves in being one of the most outdoor/sports committed, environmentally focused companies in Japan, we are extremely happy to partner with Allbirds. We believe our partnership will surely accelerate not only Goldwin’s commitment to sustainable growth but also our society’s awareness of it.”
“To represent Allbirds down under, with its deep Kiwi roots, is something we are incredibly proud and passionate to get behind,” said Compendium Groups CEO Johnathan Lopes Da Silva. “Allbirds is a consumer-driven brand that empowers the public and advocates for change in the footwear industry. This movement has inspired change for other global footwear brands. This resonates in the New Zealand and Australian markets, a region where the environment and how we use our natural materials while still protecting it is important from an early age, which sparks a powerful sense of connection to the brand values and product.”
Image courtesy Allbirds, Inc.
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