MidwayUSA promoted Devin Lenauer to merchandising manager at MidwayUSA Brands. He joined the company in 2014 as a product information specialist and became a product specialist in Product Development in 2016. He was “instrumental in expanding the Exclusive Brand offering, including for brands AR-Stoner, U.S. Ballistics and MidwayUSA. After transitioning back into merchandising in 2021, Devin helped grow the company’s Reloading Category, working closely with key suppliers.
“One thing I’ve always valued about MidwayUSA is the great culture rooted in being a family-run business,” said Lenauer. “MidwayUSA is based around a framework of continuous improvement in every aspect of the company, including employee satisfaction. MidwayUSA has provided me with several career growth opportunities within an industry I’m truly passionate about.”
In his new position, Lenauer will focus on growing the MidwayUSA brand of products through inventory management, sourcing, pricing, and promotion, reporting to Ryan Cokerham, director of merchandising, Shooting.
“I am pleased to have Devin manage our MidwayUSA branded offering,” said Cokerham. “His experience in product development and background in hunting and shooting suits him well for the role. Devin is motivated to take our offering to the next level, and I have the utmost confidence that he will do just that.”
Images courtesy MidwayUSA
