Obviouslee, a full-service marketing agency, hired Joe Jackson to co-lead its outdoor-focused team as a senior marketing strategist.

Jackson has worked in the outdoor industry for over 20 years in jobs ranging from raft guide to ski instructor to his recent decade-long role as Outside Online’s Gear Guy columnist. Hailing from Oregon, he leads the Jones Snowboards and ZAG Skis accounts, among others.

In recognition of his outstanding contribution to Obviouslee and its clients’ success, Andrew Piasecki was promoted to marketing strategist and co-lead of the outdoor team. Based in Florida, he leads the KUIU, Bajío Sunglasses and Toadfish accounts.

“Investing in industry veterans like Andrew and Joe is key to Obviouslee’s ability to provide outdoor brands with authentic results-driven marketing strategies tailored to the industry,” said Lee Deas, Obviouslee’s founder and CEO. “This team-first focus is another example of Obviouslee aligning our passion with purpose to empower outdoor brands to thrive in the current market.”

Since 2005, Obviouslee has provided a range of marketing. It represents a diverse portfolio of outdoor brands, including Bajío Sunglasses, Bonefish + Tarpon Trust, Hillsound, KUIU, Jones Snowboards, Soul of Adventure, Toadfish, and ZAG Skis.

Images courtesy Obviouslee