Big Agnes has awarded CDMC Sales its annual Rep of the Year Award. Rob Cairns, Joni Collett, and Drew Robinson received the credit for the award for “outstanding performance in the Western Canadian territory.”

“Our sales groups performed at impressively high levels while facing difficult market challenges this past year,” said Craig Hatton, director of North American sales for Big Agnes. “Rob, Joni and Drew rose to the challenge to grow our business in Western Canada with creativity, determination and grit. We’re so proud to recognize CDMC Sales after such a successful year.”

Big Agnes gives the annual award to the brand’s top-performing sales group based on regional growth and overall performance. CDMC Sales reportedly grew the Western Canada region business while opening multiple new dealers and strong bookings for 2023. Big Agnes also recognized the agency for its “high level of communications with internal teams and its ability to be nimble with its total market approach to develop the western territory further.”

CDMC was founded in 2019 by Rob Cairns and Joni Collett. Collectively, the company “shares a vast amount of experience in the outdoor industry at the brand and retail levels and actively pursues strong, personal relationships with their dealer base, earning them the respect within their network.”

“CDMC Sales stood out this year for more than their sales growth and communication, but for taking a creative approach to their territory and executing with specialty dealers and maintaining strong personal relationships with buyers,” continued Hatton. “We’re so impressed with the great year from all of our reps spread throughout the world, and we are eager for another great year in 2024.”