Primetime Fitness, Michigan’s Crunch Fitness franchise development group, partnered with CapitalSpring, a specialist investor in multi-location businesses, which recently completed a growth investment in the franchisee.
“We are very excited to welcome CapitalSpring into the network,” said Ben Midgley, CEO of Crunch Franchising. “They are a highly accomplished firm with extensive expertise in franchising. Their partnership with Primetime Fitness will certainly be successful.”
Primetime Fitness operates nine Crunch gyms across the greater Detroit metro area and Lansing, MI, with plans to grow existing gyms and open between 50 and 75 new locations through acquisitions and organic growth.
“We’re incredibly excited to be working with a sponsor that possesses the multi-unit experience that CapitalSpring provides. Their proven track record of scaling franchise platforms like Crunch Fitness was a key factor in ultimately selecting them as our equity partner,” said Kevin Laferriere, CEO of Primetime Fitness. “The future of Primetime Fitness and our vision of rapid, disciplined growth is in complete alignment with their ethos. Most importantly, our shared and common cultural values will allow our company, team, and members to realize their full potential.”
“We look forward to our partnership with James, Adam and Kevin as we continue to provide our members with the premier Crunch experience and further expand the company’s presence as a leading Crunch Fitness franchisee,” said Wade Daniel, partner at CapitalSpring.
Image courtesy Primetime Fitness
