Kryptek Outdoor Group expanded its international distribution through a new partnership with Highland Outdoors. The company noted in a release that the alliance would enhance its presence in the UK, Ireland and beyond for the apparel brand.
Highland Outdoors, founded in 2007, has seen “exceptional growth” in the UK, according to Kryptek. Co-founded by John Bright, John Fuller, and David Fuller, Highland Outdoors is part of the Fuller Global group, operating an international network that provides a solid foundation for Kryptek’s expansion in European markets.
“What an opportunity—the Highland team is very excited to be working alongside the Kryptek Outdoor Group and pledge a substantial commitment to their products and brand. We relish the chance to increase Kryptek’s European market visibility, ensuring the Kryptek product range is readily accessible to UK and Irish consumers,” said Steve Kelly, commercial sales director, Highland Outdoors Group.
“I am both proud and pleased to make such a high-level announcement between the Kryptek brand of premium products now paired up with the strong and valued powerhouse UK company that Highland Outdoors has risen to be! The timing is perfect, and my confidence could not be higher that Highland Outdoors will undoubtedly become the synonymous name paired with the increased success of the Kryptek name in the UK and Ireland,” said Tim Piver, COO of Kryptek Outdoor Group.
As one of the UK’s top rifle and sports optics distributors, Butch Whiting, CEO and co-founder of Kryptek Outdoor Group, shared, “Kryptek is very excited about the relationship with Highland Outdoors that has been literally years in the making! With the primary focus and starting point of distribution in the U.K., Highland Outdoors’ Global Network is best-in-class, and I am confident that with methodical and calculated growth, territories will expand and this will become a meaningful and significant relationship over the next decade.”
Image courtesy of Kryptek
