Gerber Gear, based in Portland, OR, hired Ash Williams as the outdoor brand’s new head of marketing, effective December 4.
Williams was, most recently, the VP of marketing at Grundéns, the fishing apparel and outdoor gear manufacturer based in Poulsbo, WA. Before that, Williams was the senior director of marketing for Keen footwear, head of brand marketing for Adidas North America and head of marketing for Amer Sports Group in North America, managing Salomon, Atomic, Suunto, and Arc’teryx.
“We are focused on becoming a leading outdoor brand with ambitious goals for the future, and Ash brings the right breadth and depth of industry experience that perfectly aligns with our goals,” said Keith Carrato, vice president/GM of Gerber Gear. “Ash has built a reputation in the industry for building strong teams and driving results, and we’re excited to add his leadership and expertise to Gerber.”
