According to preliminary figures, total attendance at the just-concluded Interbike trade show reached more than 22,500, slightly down due to fewer exhibitor personnel. But the number of unique stores
represented increased to more than 4,000 and the number of total buyers
increased to more than 11,300. International buyers also increased as
1,300 Interbike attendees represented 64 countries outside of the
United States.
The growth in stores in attendance can be attributed to
the steady increase in cycling participation and to an increase in
outdoor recreation, performance and ski retailers, according to show organizers. International
buyers from Canada, Mexico, China, and Australia and a growing base of
dealers from central and South America bolstered buyer attendance
figures.
In a statement, the organizers of the Interbike OutDoor Demo and International Bicycle Expo, held in Las Vegas Sept. 21-25, said the show reflected “the upbeat outlook” of the bicycle industry as a whole.
“The buzz of business and enthusiasm on the Interbike show reflected a resilient marketplace place determined to maximize opportunities in 2010,” said Andy Tompkins, Interbike show director. “Interbike provided a critical meeting place for more than 1,100 brands to connect with thousands of buyers, media, athletes and industry professionals to share ideas, garner business education and network as a community. Combined efforts of the entire industry made the show a resounding success.”
