Brooks Sports reached an exclusive and multi-year agreement to become the official footwear and apparel partner for the Rock 'n' Roll Marathon Series while its sister brand, Moving Comfort, will be the official sports bra for the series.
The sponsorship starts with the inaugural Rock 'n' Roll Mardi Gras Marathon and Half Marathon in New Orleans on February 28, 2010. Currently, New Balance is the footwear sponsor and Sugoi is the apparel sponsor of the series.
Brooks will have a significant presence at each of the 13 national Rock 'n' Roll Marathon and Half Marathon events in cities such as Chicago, Philadelphia, Dallas, Seattle, Phoenix and Las Vegas, among others. Brooks will be the exclusive footwear and apparel brand available for purchase in the official merchandise stores at each event's Health and Fitness Expo.
