GoPro hired Vince Nakayama, a former employee at Microsoft, as senior vice president of engineering, effective immediately.

Nakayama will provide strategic leadership across GoPro’s engineering organization, including hardware, software and cloud.

“Vince’s impressive track record and visionary leadership have consistently delivered results in both the hardware and software domains,” said GoPro’s CFO and COO Brian McGee. “We look forward to having him help drive innovation while aligning our hardware and software strategies, streamlining product development, and optimizing performance across the engineering organization.”

Before Microsoft, Nakayama held strategic leadership roles at Amazon, Apple, Sony, and Flex.

“I’m excited to join GoPro at this pivotal time as it looks to expand its product roadmap in innovative ways to reach more potential customers,” said Nakayama. “I’m an avid GoPro user, and I look forward to contributing to the company’s ongoing success.”