Authentic expanded its partnership with Warson Brands to manufacture occupational footwear for men and women under the DC Shoes brand, including women’s styles for the Roxy brand in the U.S., Canada and Europe.
In September, Authentic acquired Boardriders, the owner of Quiksilver, Roxy, Billabong, RVCA, Element, DC Shoes, and VonZipper.
“We are very pleased to expand our partnership with Warson Brands,” said David Brooks, EVP of Action and Outdoor Sports, Lifestyle at Authentic. “Warson is a leader in the occupational footwear space who brings an expertise in innovation and function. we are excited to extend both DC Shoes and Roxy into this thriving category. Together with Authentic’s proven track record of brand development, prepares each brand for success in this growing category.”
The footwear manufactured by Warson Brands will be fitted with protective steel or composite toe caps. For high-tech industries, several styles will be constructed with electro-static dissipating properties. All styles will feature slip-resist outsoles, while select styles will come in soft-toe options for hospitality and service occupations.
“We look forward to expanding our partnership with Authentic Brands Group by introducing two leading surf and skate-inspired lifestyle brands to the occupational footwear market in 2024. With Roxy we will really be able to address the ever-growing needs of working women,” said Jim Maritz, president and CEO of Warson Brands. “We believe that we will be able to supply occupational footwear for more of our customers and workers in even more settings, such as the healthcare and service industries.”
The new DC Shoes and Roxy work footwear collections will be available at workwear and specialty accounts in Spring 2024.
Photo courtesy DC Shoes
