XS Sights, the manufacturer of sights for handguns, hired Jeff King as marketing manager, responsible for managing the company’s website, coordinating and attending industry trade shows, overseeing social media efforts, video productions, and sponsored events.
Before joining XS, King was the director of marketing for Triumph Systems, a St. Louis-based target and training manufacturer, where he spearheaded marketing efforts, including social media. King also assisted in product design and development, sales and customer service, and representing the company at trade shows in the U.S. and overseas.
“We are thrilled to announce that Jeff King has joined our team at XS Sights as the new Marketing Manager,” said Zack Kinsley, vice president of Business Development. “Jeff brings a wealth of experience from his time at Triumph Systems, particularly his expertise in managing tradeshows and client relations, a skill that will be invaluable in our ongoing marketing efforts. What truly sets Jeff apart is his positive attitude and ability to foster meaningful relationships. We’re confident that with Jeff on board, we’re poised for continued success.”
“I was drawn to XS Sights for many reasons. First, their dedication to the end user is bar none, and this feeds into every facet of the business from initial product concept and design all the way to the point of purchase,” said King. “Second, XS prioritizes innovation. Their creation of unique products makes for exciting opportunities in marketing. And then there is the team itself. Feeling the bond of a cohesive, efficient, happy, and motivated team is unparalleled. When I met this group, I knew it was something special.”
Photo courtesy XS Sights
