Free Fly, the fishing, outdoor, and lifestyle apparel brand based in Charleston, SC, hired Mike Reilly as head of sales, formerly the VP of sales at Quiksilver.
An industry veteran and advocate for surfing, Reilly brings his “knowledge, enthusiasm and connections within the surf industry to his new role.”
Reilly said, “I’m excited to start a new chapter running wholesale and surf for Free Fly Apparel. I see an opportunity in this space for a brand to bring unique products with differentiated materials to our market. Free Fly is that brand. I’m thrilled to work with the team to bring a unique value proposition to the market that wins.”
Along with his sales experience, Reilly, a former WSL surfer and three-time National Amateur Surfing Champion, “brings a deep understanding of athlete sponsorships and brand collaborations to Free Fly. His experience and relationships will be pivotal in bringing authenticity and decades of product knowledge in the surf category to future content, apparel designs and product launches,” said Free Fly.
“We are thrilled to welcome Mike Reilly to our team as our company continues to deliver products that equip customers with sun protection for all water-driven adventures,” said Sterling Boyd, CEO of Free Fly. “Mike’s industry expertise, combined with his passion for surf, makes him the perfect fit for our brand.”
Photos courtesy Free Fly, Mike Reilly
