Lids, in partnership with Fanatics and the NBA, opened a second NBA-themed store in The Galleria in Houston, TX, its second flagship in the U.S. following its New York City store that opened in 2015.
The 7,500-square-foot store sells a broad range of official NBA and WNBA merchandise and memorabilia from major brands, including Nike, Mitchell & Ness, New Era, and Wilson. The store also features a customization area, interactive window displays and a “center court” to highlight product collections and for use as an event space.
“The NBA has a vibrant fanbase in Houston, and we are thrilled to bring the NBA Store to their doorstep,” said Lisa Piken Koper, head of apparel and sporting goods for the NBA. “Through a wide range of merchandise and interactive activations, we will deepen our ties to the Houston basketball community and find unique ways to engage our fans through a truly immersive retail experience.”
“As we continue to expand our successful partnership with the NBA, opening an official NBA Store in Houston was a seamless fit,” said Bob Durda, president at Lids. “Houston is an important sports market and a location that we look forward to continuing to build a first-class shopping experience for local fans and visitors alike. This official NBA Store location will provide consumers access to iconic merchandise right at their fingertips. The NBA is a valued partner of ours and we’re excited about this next chapter.”
Globally, the NBA has over 400 branded retail stores and attractions worldwide, including a flagship in London also operated by Lids.
Photo courtesy Lids
