Arbor Snowboarding, the California-based action sports brand, reported new hires and internal promotions across sales, marketing, and products.
New Arbor employees include Matt Patti as general manager, Cale Meyer as marketing director, Garrett Gibb as senior manager of product development, and Trevor Brady as North American sales manager. Promotions include Scott Klameki as international sales manager, Eddie Wall as product marketing manager, Dave Marx as brand marketing manager, and Sky Ceballos as customer service and warranty rep.
“These are big moves for Arbor building up the marketing, product and sales teams, and it’s a very exciting time to be part of the brand,” said Patti. “Scott, Cale, Garrett, Eddie, Dave, Trevor, Jack, Sky, and Mike are all pros who are stepping into critical roles at a critical time, and their combined expertise will help us be more strategic and tactical while at the same time continuing to honor the 28-year legacy that makes Arbor the brand that it is today.”
Patti (right) was hired as GM in March after seven years as the senior global category manager for Vans Snowboarding and MTE. Before that, he worked in leadership roles at Arbor Snowboarding across product, brand and logistics for over a decade.
For several years, Klameki led global sales for Arbor Snowboarding and will now focus on growing the brand in key global regions. Before Arbor, he worked at K2 Snowboarding, Burton and Milosport in Salt Lake City; among others. Stevens comes from Foundry Distribution and Ceballos formerly worked at Arbor’s flagship store in Venice, CA.
The marketing team builds with Cale Meyer (left), Mike Yoshida as retail marketing manager and the promotions of Eddie Wall to product marketing manager and Dave Marx to brand marketing manager. Meyer’s experience includes marketing leadership roles with Specialized Bicycles and Smith Optics, and he brings big and small brand marketing experience to Arbor.
Moving from the product team, Wall is responsible for the development and execution of seasonal product campaigns across digital and retail channels and further developing the company’s pro and amateur athlete programs, content creation and events.
Garrett Gibb bolsters Arbor’s product team, joining as senior manager of product design. Gibb spent 12 years working for Vans development team focused on snowboard boots and MTE footwear. At Arbor, he is responsible for developing its snowboarding product lines.
Photos courtesy Arbor
