Snow Peak, a Japanese camping brand with 65 years of history is pleased to announce the upcoming launch of the North American expansion of the brand’s Global Loyalty Program. The program has seen considerable success in Japan, contributing not only to significant customer engagement but also to the consistent growth in market share.
Kicking off in North America on October 24, 2023, members can earn points through purchases in-store and online. Eventually, members will accrue points through wholesale retailers and at experiential brand offerings such as Takibi in Portland, Oregon and the Snow Peak Campfield in Long Beach, Washington.
Points can be redeemed in-store and online for a number of perks, credit, exclusive products and more.
“As a brand, we believe in the power of camping. Our Loyalty Program is designed to reward product purchases as well as experiences outdoors with the intent of encouraging the outdoor journey and participation in the community.” said Noah Reis, vice president and chief operations officer at Snow Peak USA. “We know that time in the outdoors transcends nationalities and ethnicities, and by linking up with the Global Loyalty Program our aspiration is to connect Snow Peak communities around the world. This launch is only a starting point for our loyalty program. We are excited to grow, as we deepen our relationships with customers; supporting and enabling them to go camping and experience the healing power of nature.”
Within the Global Loyalty Program, customers will be assigned a tier based on their Life Value Points accrual, similar to that of airlines loyalty programs. Life Value Points cannot be redeemed, but will determine the member’s tier: bronze, silver, gold, platinum, black or sapphire.
Snow Peak Points are granted based on the purchase amount and the customer’s membership tier, similarly to “miles” accrued with an airlines loyalty program. Customers can redeem the Snow Peak Points as 100 points = $1. Snow Peak Points will expire on the day 365 days pass from the last purchase day of each customer.
In addition to loyalty points, membership includes extensive benefits including but not limited to VIP customer service, early sale access, free domestic shipping, exclusive annual gifts, product engraving, etc.
View Snow Peak USA Global Loyalty Program details here: www.snowpeak.com/pages/loyalty.
