The Levy Group inked agreements with Marquee Brands to license active apparel for the Ben Sherman brand and outdoor performance apparel for the Dakine brand for 2024.
Ben Sherman’s upcoming collection from The Levy Group is centered on golf apparel, including polos, t-shirts, windbreakers, quarter zip performance fleece tops, vests, pants, and shorts, featuring quick-dry, cooling fabrics.
“We are thrilled to be partnering with The Levy Group for our upcoming sport vertical for Ben Sherman and to expand our extensive product offerings,” said Tim Reid, EVP of fashion and lifestyle, Marquee Brands. “Their exceptional reputation and unwavering dedication to quality perfectly aligns with the brand’s growing vision. We are excited to explore more technical and functional styles, delivering apparel that embodies the essence of Ben Sherman while meeting the demands of active individuals. Together, we will create innovative collections that elevate performance and style in the world of sports apparel.”
The Levy Group’s Dakine lifestyle apparel range will include performance pieces, technical ski and snow lifestyle pieces, active and outdoor apparel, baselayers, and swimwear for all age groups.
Peter Maule, EVP and GM of Active/Outdoor Brands, Marquee Brands, said, “We are very excited to begin our multi-year partnership with such a well-known and respected organization. Levy’s design, sourcing, and distribution capabilities span seven decades and will allow Dakine to continue building innovative apparel products around the world. Their investment in performance materials combined with industry-leading creative talent will ensure the brand maintains its quality and sustainability reputation. We are collaborating to launch in Spring 2024 with an extensive range of lifestyle and performance products.”
“We are very pleased to expand our existing partnership with Marquee Brands,” said Michael Fernandez, group president and CMO, The Levy Group. “Working with two iconic brands in Ben Sherman and Dakine will allow us to continue to expand our existing active and action sports footprint to our customers, allowing us to continue to deliver innovation and excitement to the market.”
The Levy Group also has agreements with BCBG, Dawn Levy, Havana Jim, HFX, Laundry by Shelli Seagal, Nautica, Roxy, Sage, Spyder, Stella Parker, and Tahari.
Photo courtesy Ben Sherman
