TGL, the new tech-forward team golf league developed by Tiger Woods and Rory McIlroy’s TMRW Sports in partnership with the PGA Tour, inked a multi-year partnership with Fanatics to be the official operator for the league and individual teams’ e-commerce platforms.
Under the partnership, Fanatics will also gain the rights to design and manufacture TGL and team merchandise as an official licensee.
Launching ahead of the league’s debut, TGL’s e-commerce store will be accessible at TGLGolf.com and the six official team websites. Fanatics’ TGL and team-licensed merchandise will also be available across the Fanatics e-commerce network and wholesale to third-party retail accounts.
“Fanatics is thrilled to partner with TGL presented by SoFi. As this new innovative league aims to merge technology, star power, and golf, Fanatics looks forward to contributing to those efforts through a best-in-class e-commerce shopping experience which will feature a variety of our own designs,” said Brian Swallow, SVP of strategy and corporate development, Fanatics. “Fanatics is uniquely positioned to help bring to life TGL’s vision of connecting golf through technology and culture, and will provide fans access with a rapid online and mobile commerce platform that helps them connect with their favorite new teams and golfers.”
Jarrett Dube, CMO of TMRW Sports Group, added, “TGL presented by Sofi will be a new way to experience golf, and Fanatics is a perfect match to make our league and teams a tangible part of that experience through high-quality merchandise. With Fanatics expertise and industry-leading technology, we aim to welcome a broad spectrum of sports fans to golf by making the sport more accessible, and that extends to the products and culturally relevant experience we deliver to TGL fans who want to be a part of our community.”
In addition to Fanatics-designed products, the online store will feature TGL licensees, offering a wide range of merchandise for the new league and its teams. CAA Sports Licensing, the league’s exclusive licensing representative, brokered TGL’s agreement with Fanatics.
Five of six team ownership groups were previously announced. Their combined sports team ownership experience spans the NFL, NBA, MLB, NHL, Premier League, NASCAR, MLS, and NWSL. Team names, brands, front office staff, and assigned players will reported later this year, as will the inaugural schedule and other operational and fan-centric elements of TGL presented by SoFi:
- Atlanta Drive GC is led by Arthur M. Blank, AMB Sports and Entertainment (Atlanta Falcons, Atlanta United, PGA TOUR Superstores).
- TGL Boston is led by John Henry, Tom Werner, Mike Gordon, and Fenway Sports Group (Boston Red Sox, Liverpool FC, Pittsburgh Penguins, RFK Racing).
- Los Angeles Golf Club is led by Alexis Ohanian (Angel City FC), Seven Seven Six, Serena Williams, and Venus Williams, as well as limited partners the Antetokounmpo brothers, Alex Morgan, Servando Carrasco, and Michelle Wie West.
- TGL New York is led by Steven A. Cohen (New York Mets), Cohen Private Ventures.
- TGL San Francisco is led by Avenue Sports Fund’s Marc Lasry, Stephen Curry, Andre Iguodala, and Klay Thompson.
TGL, presented by SoFi, is a new golf league that combines advanced tech and live action with six teams. SoFi Center is TGL’s arena in Palm Beach Gardens, FL, on the campus of Palm Beach State College. Technology is a foundational element of TGL, offering fans a shorter format presentation of team golf featuring PGA Tours’s biggest names.
TGL’s six teams comprise 24 players, including Tiger Woods, Rory McIlroy, Jon Rahm, Patrick Cantlay, Xander Schauffele, Matt Fitzpatrick, Max Homa, Wyndham Clark, Tom Kim, Tyrrell Hatton, Tommy Fleetwood, Cam Young, Keegan Bradley, Collin Morikawa, Rickie Fowler, Justin Thomas, Sahith Theegala, Lucas Glover, Shane Lowry, Justin Rose, Adam Scott, Min Woo Lee, Billy Horschel, and Kevin Kisner.
Photo courtesy TGL
