Rumpl hired brand and marketing professional Josh Weichhand as VP of global brand marketing, leading marketing, strategy, e-commerce, creative, and international efforts.
Rumpl, the maker of blankets for outdoor use, marks its tenth year in business next year. Weichhand is said to have joined the company “at a pivotal moment when the company is poised for growth.”
“We’re honored to have landed Josh, as his experience leading marketing at juggernaut brands will directly apply to the stage of growth Rumpl is entering,” said Wylie Robinson, founder and CEO. “Rumpl pioneered the outdoor blanket category, and we’re excited to continue our contributions to the outdoor market at large. To have Josh put pen to paper and bring his creative vision to our team is a dream come true.”
“I’ve been following Rumpl since Wylie launched the brand on Kickstarter, and I have so much admiration for what he’s built and the impressive leadership team he’s assembled,” said Weichhand. “In addition to joining an exciting brand and energized team, I’m focused on the unique moment in which Rumpl finds itself, both as a brand that’s created and defines its category, and as a player uniquely positioned to win a wide audience across outdoor, sporting goods, and Gen Z consumers. I could not be more excited to contribute to this next chapter.”
Photos courtesy Rumpl
