Peloton announced its expansion into Austria, its fifth market outside the U.S.
Starting today, the Peloton Bike, Bike+, and select accessories will be available to consumers in Austria through its expanded relationship with Amazon. Sport-Tiedje, the largest specialist retailer of home fitness equipment in Europe, will sell Peloton Bike, Bike+, Tread, and select accessories.
Peloton introduced its Peloton Bike to a U.S. audience in 2014 and began international expansion in 2018. Peloton now operates in Canada, the UK, Australia, and Germany.
In Austria, Peloton will introduce consumers to the original Peloton Bike, the Peloton Bike+, the Peloton Tread, and the Peloton App. Austrians will have access to the company’s class library across 16 fitness disciplines, including more than 5,000 classes in German taught by its 11 German-speaking instructors with German-subtitled classes.
Sales through Amazon in Austria expand on Peloton’s relationship with the online retailer. Peloton is also expanding its partnership with Sport-Tiedje, recently announced in Germany. Sport-Tiedje has seven retail stores in Austria and will sell Peloton Bike, Bike+, Tread, and select accessories through its online store.
“Our goal is to make Peloton accessible to as many people as possible,” said Dion Camp Sanders, Peloton’s chief emerging business officer. “Expanding our third-party relationships and introducing the magic of Peloton to Austria is a natural progression as we continue to support our Members’ fitness ambitions in markets around the world. Through our expanded relationships with Amazon and Sport-Tiedje, we are excited to enter Austria, an important fitness market on the world stage.”
