To support global business growth, Hyosung hired outdoor industry professional Laura Nilo as its U.S. marketing manager, West Coast and marketing strategist Christiane Rauch as a senior consultant in Northern Europe for Hyosung Spandex.

Based in Oregon, Nilo, pictured to the right, brings 15 years of global, director-level marketing and sales experience in the outdoor industry, having worked for Smartwool, Black Diamond and La Sportiva. She will identify business opportunities at Hyosung and develop customized textile solutions to help the growth of West Coast brands and retailers. Nilo will also manage joint development and promotional programs with key industry partners.

Rauch, shown left, is based in Germany and is said to be an experienced marketing consultant with deep roots in the textile industry, having worked for Nilit, Advansa, ICI Dupont Nemours, and Invista. She will collaborate with Hyosung’s European marketing team to devise and execute creative marketing strategies and sustainable concepts focusing on strategic key account management for European retailers and brands.

“Laura and Christiane are fantastic additions to our team,” said Simon Whitmarsh-Knight, global marketing director at Hyosung Textiles. “Their respective understanding of the global value chain, brand, retail, and consumer needs will help us further our global leading position as a complete textile solution provider.”

With offices in over 40 countries, Hyosung locally supports and interacts with the international supply chain, providing solutions in an increasingly complex regulatory landscape. With Hyosung’s Fashion Design Center (FDC) team, which forecasts trends and creates fabric stories and samples on global trends, the global brand marketing team supports brands and retailers with design ideas, sustainable platforms and product development.

Photos courtesy Hyosung, Laura Nilo, Christiane Rauch