Pentland Brands appointed Simon Breckon as SVP for Speedo, Jack Richardson as SVP for Ellesse, Kickers and Mitre, and Luke Doddrell as SVP for Canterbury. 
Simon Breckon joined Pentland Brands from Diageo in 2018 and has led several international brand campaigns including Ellesse’s collaboration with Michael Kors, the Ellesse x TikTok campaign and the Ellesse x Tomorrowland and Kickers x Roblox partnerships. He has played a pivotal role in globalizing Ellesse product development and launching the Kickers vegan footwear range. Breckon also built successful commercial partnerships with international markets, including the expansion of the Ellesse brand into the U.S. and China and the growth of the Mitre brand in the U.K. and the U.S. 

Jack Richardson will take over to lead product and marketing for the Ellesse and Mitre brands globally, as well as Kickers in the U.K. Richardson has been with Pentland Brands for ten years and his diverse experience has proven invaluable, particularly his multi-brand commercial expertise. 

Over the last two years as a vice president for Canterbury and Teamwear, Richardson has turned around the performance of the brand in the EMEA, driving profit improvement and increased sales. His leadership of the product and marketing teams led to notable initiatives, including a navy shorts swap with the Ireland women’s rugby team and the recent launch of Canterbury’s lightest rugby boot. 

Luke Doddrell joined Pentland 18 months ago as Canterbury general manager and Pentland Brands commercial director, Asia Pacific. During this time, he’s led the delivery of strong profits for the brand in Australia and New Zealand and set the foundations for sustainable global brand growth in 2024 and beyond. Doddrell will lead the global business from Canterbury’s heartland in New Zealand. 

All three roles start this month, reporting to Penny Herriman, chief marketing officer at Pentland Brands.