Phillips-Van Heusen Corporation has licensed Studio Ray, a New York-based sportswear firm, to design, produce and market men’s, women’s and children’s swimwear under PVH’s IZOD brand in the United States and its possessions and territories.
Studio Ray will begin delivering IZOD swimwear to better department and specialty stores for the Spring 2010 season. The men’s and boys’ collection will include surf-inspired board shorts and tops, while the women’s and girls’ line will cover a broad range of silhouettes in solids, paisleys and stripes. The IZOD logo will be visible throughout the IZOD assortment.
“We’ve long considered a strong statement in swimwear an essential component of a comprehensive IZOD lifestyle presentation,” said Allen Sirkin, President and Chief Operating Officer of Phillips-Van Heusen. “In Studio Ray, we’ve found a licensee that we believe understands the IZOD brand and has the resources, discipline and understanding of value to allow IZOD swimwear to realize its potential at retail and strengthen our growing brand family.”
