Saucony, a division of Wolverine Worldwide, Inc., hired Chris Deschenes as vice president of U.S. sales, effective immediately. He also joins the company’s senior leadership team, reporting to Saucony Global Brand President Rob Griffiths. Deschenes was most recently vice president of sales for the Wolverine Kids Group.
Deschenes comes to Saucony as a 20-year veteran, working in sales and product merchandising roles for Life is Good, Sperry, Converse, and Puma North America. As vice president of sales for The Wolverine Kids Group, Deschenes managed a portfolio of kids’ brands, including Sperry, Saucony, Merrell, Keds, Pro Keds, and Hush Puppies.
“This is a milestone year for us as we celebrate the brand’s 125th anniversary, and Chris is the perfect leader to help shape the future of our iconic brand,” said Griffiths. “I have deep respect for the importance of the U.S. market; it’s where the brand began, and it’s critical that we continue to win at home first and foremost.
“Chris’ exceptional track record managing The Wolverine Kids Group, a complex and diverse business, will prove invaluable as we continue to achieve our growth aspirations with product leadership, game-changing innovation and unparalleled consumer insight. In addition, Chris has a proven record of leading highly collaborative teams and building long-term business relationships across the industry,” concluded Griffiths.
Photo courtesy Saucony
