Craft Sportswear North America appointed Waypoint Outdoor as its nationwide sales agency of record for the Craft footwear collection. In a release, Craft said the partnership “marks a significant milestone for both companies as they joined forces to expand Craft’s reach in the footwear market.”
“We are thrilled to partner with Waypoint Outdoor as our sales agency of record for Craft Footwear,” said Eric Schenker, CEO of Craft Sportswear North America. “Waypoint’s exceptional team brings a wealth of footwear knowledge and a passion for delivering top-tier performance products to athletes at all levels. Their expertise perfectly complements our commitment to excellence and innovation.”
Craft said Waypoint Outdoor’s network and experienced team, combined with Craft’s rep force, provides “an immediate increase of boots on the ground to support Craft’s expanding footwear dealer base and pinnacle accounts.” And that this also “enhances” Craft’s ability to support its established performance apparel business and the launch of its Smårt Mårgin in-stock program.
“We are excited and honored to be part of Craft’s venture into the footwear market in the United States,” said Jeff Dill, VP of footwear at Waypoint Outdoor. “Craft has long been a staple in our wardrobe for running, cycling, and Nordic skiing, and we are eager to contribute to the future of running footwear. This partnership aligns perfectly with the merging of run and outdoor, offering athletes the best of both worlds.”
Photo courtesy Craft Sportswear
