Roark, the travel-inspired lifestyle brand headquartered in Irvine, CA, reported that Mike Wallace had joined the company as global marketing director, Greg Bravo came on board as its men’s design director and Corey Brindley was promoted from marketing director to the newly formed position of director of content creation.
“We’re grateful to be at a junction point to acquire and promote a few great leaders to help us continue our growth,” said Ryan Hitzel, Roark’s founder and CEO. “Each stage requires different skill sets, experience and characters. I’m beyond stoked that our team has built the brand foundation to attract high-quality individuals who share our values and are energized to build great things.”
Wallace reports to Hitzel and leads global marketing across all divisions and channels. He is a key member of the leadership team and leads global marketing across all divisions and channels. He is the keeper of the brand and tasked with telling stories about adventurism and the gear that gets you there.
“I can’t imagine a better moment for Mike to join Roark. His methodical approach to communicating with the consumer, partnering with surf shops to differentiate a brand and to help the core win has always been admirable,” said Hitzel.
“I have always been impressed and inspired by Roark’s passion for making high-quality products and telling powerful stories,” said Wallace. “Their commitment to their core consumer is unwavering. This was the perfect opportunity for us to join forces. I am so excited to be a part of what is already such an amazing team and look forward to playing a big role in Roark’s next chapter. Ryan is an amazing leader and it is a testament to him and the team that Roark has stayed so disciplined in their vision for the brand. I can’t wait to get to work.”
As men’s design director, Bravo is responsible for growing that side of the business and its Run Amok collection of running and activewear. He is also a member of the company’s leadership team, reporting to Rick Lohr, director of M&D.
“Embarking on this new chapter with Roark is an exhilarating leap, fueled by seventeen incredible years of growth and learning at Billabong. As the tide of change carries me to new horizons, I’m thrilled to join Roark, a company that shares my passion for innovation, sustainability and pushing boundaries. With gratitude for the past and excitement for the future, I’m ready to ride the waves of opportunity and contribute my best to this thrilling journey ahead.” said Bravo.
In the newly formed role as director of content creation, Brindley manages the brand’s voice and content building. He is also responsible for contributing to the inspiration points of each collection.
