Fjällräven expanded its global retail footprint with a new brand store in Palo Alto, CA. The brand has a grand opening scheduled to run from September 14-17.
“We’re thrilled to open our doors in Palo Alto and are eager to celebrate with the community. We believe Fjällräven’s approach to connecting customers to nature will resonate with Palo Alto and Bay Area residents,” said Sarah Tava, global director of retail at Fjällräven.
“This location will offer not only our full collection of clothing and outdoor equipment but also unique experiences for the community like custom backpack fittings, tailoring, repair services, and in-store events and education,” Tava continued.
Photo courtesy Fjällräven