OrthoLite added to its sales management team in China, appointing Chuck Yu as director of sales strategy and John Liu as sales manager.
Yu and Liu support OrthoLite China’s domestic and international brand partners operating in the country.
Yu is a footwear industry veteran working in China since 1992 as a rep for brands including Converse and Saucony. In the 2000s and 2010s, he transitioned to leadership roles at a Tier 1 facility, working with manufacturers, including VF Corp., Deckers and Anta. Liu has experience working with Coach, Converse and Yonex on the brand side. Throughout the 2000s and 2010s, Liu worked at Tier 1 facilities in leadership roles with domestic brands, including Anta, Lining, 361, and Puma. His long-standing relationships with these brands will help the OrthoLite sales team build connections with domestic brands and international partners in China.
“We are proud to add the leadership of Chuck and John to the OrthoLite China sales team,” said Michael Hsu, GM of OrthoLite China. “This region is now equipped with an even stronger network and a broader skill set to serve our brand partners globally. We look forward to growing OrthoLite China together with the new team.”
The addition of Yu and Liu marks Ortholite’s intention to advance its efforts in building a global team to support a network of more than 500 brand partners across the company’s production regions. “The cumulative experience and expertise that Chuck and John are bringing to our team in China will be a tremendous asset to this region and to our international brand partners operating out of China,” said CB Tuite, chief sales officer at OrthoLite.
Ortholite insoles can be found in shoes manufactured by Adidas, Altra, Asics, Brooks, Clarks, Converse, Danner, Ecco, Fendi, Hoka, Hugo Boss, Justin, New Balance, On, Reebok, Rothy’s, Salomon, Skechers, The North Face, Timberland, Toms, Under Armour, and Vans.
Photos courtesy Ortholite
