Pinnacle Outdoor Group promoted Sarah Maher to general manager. The agency made it official that Maher had been operating in this role since 2022, as she has overseen strategic development and sales operations in addition to her role as the agency’s Vermont sales rep.
“Pinnacle will continue to do what we do best: bring maximum value to our vendor and retailer relationships while delivering best-in-class sales and servicing support,” said Maher.
Maher joined the Group in 2008. She entered the outdoor industry in 2000 as a retail associate, holding numerous positions, including customer service, technical representative and sales.
“The growth of our partners and our internal team has always come first,” said Hal Ellms, president of Pinnacle Outdoor Group. “Sarah is a top-tier professional with unmatched knowledge of the workings of the outdoor industry.”
Pinnacle Outdoor Group works with outdoor brands, including Darn Tough Vermont Socks, Nemo Equipment, Forsake Footwear, and Mountainsmith.
