Inov-8 opened its first U.S. store in Meridian, ID, where it has a third-party warehouse. The U.K.-based footwear manufacturer’s stores now number three, with the other two in England.
Inov-8 has been selling in the U.S. since 2004 through retailers and its website. The U.K. stores are in Staveley, in the Lake District in Cumbria, and the other in Crook, County Durham, near the brand’s U.K. headquarters.
“To open our first-ever brand store in the U.S. is a huge moment in the proud history of Inov-8. It’s the perfect way to mark 20 years and another example of our ambitious growth plans for the next 20 years and beyond,” Founder Wayne Edy said.
“It’s super exciting to have an Inov-8 store within the sought-after village complex, surrounded by other leading brands and forward thinkers. We had a successful first weekend and can’t wait to welcome lots more people through our doors,” store manager Sarah Combs said.
