Logo Brands, Inc. signed the University of Utah as the company’s 35th strategic partnership. Beginning January 1, 2024, Logo Brands and the University of Utah will enter a ten-year exclusive agreement in the tailgate and inflatables categories.
The agreement gives Logo Brands the exclusive rights to manufacture, produce and distribute officially licensed Utah Utes tents, chairs, stadium seating, soft-sided coolers, tables, and non-leather inflatable sports balls for the University. Logo Brands will continue to offer hard goods products for the University, including drinkware, blankets and throws, inflatable mascots, and totes.
“Utah boasts a remarkable collegiate program,” said Maggie McHugh, VP of strategic partnerships at Logo Brands. “We eagerly anticipate expanding this program by providing a vast array of products catering to Utah students, fans and alumni for years to come.”
Utah products will continue to be produced and distributed by Logo Brands through U.S. retailers, including Costco, Dick’s Sporting Goods, Scheels, Amazon, and Fanatics, in addition to the University’s on-campus bookstore and Logo Brands e-commerce site.
The Utah Utes have led 29 team national championships, 115 individual national champions, 503 All-Americans, and 67 Olympians. The move to Pac-12 in 2011 fueled successful seasons across its varsity sports teams with high-place finishes in Pac-12 Conference Championships and NCAA Championships.
“The University of Utah is thrilled to have a dynamic partnership with Logo Brands, a leading name in high-quality collegiate tailgating products,” said Richard Fairchild, associate director of trademarks and licensing at the University of Utah. “This collaboration marks an exciting step forward in our ongoing efforts to enhance the fan experience and extend the reach of our university brand.”
