Macy’s announced the locations of four new small-format stores scheduled to open in fall 2023, marking its first expansion into the Northeast and Western regions of the U.S., with openings in Boston, Las Vegas and San Diego.
With small-store opening momentum growing in the Midwest, Macy’s expansion also sees its third location in the region with its recent opening in Highland, IN. The eight previous stores continue to be known as Market by Macy’s, whereas the upcoming small-format stores will bear just the iconic Macy’s nameplate.
Macy’s small format stores are designed to deliver a “seamless experience” for customers with well-known market brands, Macy’s private brands, convenient services, local events, and the latest trends, all “within an easy-to-shop environment.”
“We’re thrilled by the success of our small-format stores and ongoing geographic expansion with our inaugural move into the Northeast and Western region,” said Marc Mastronardi, chief stores officer, Macy’s, Inc. “As a growth vector for Macy’s, Inc., small-format stores offer a curated shopping experience celebrating discovery and convenience. These stores optimize our physical store footprint and bring us closer to existing and desired customers while encouraging more frequent visits.”
In 2020, Macy’s introduced the first of its small-format stores in the Dallas-Fort Worth area in Southlake, TX. In 2021, Macy’s continued its expansion with two new stores in the area and introduced two new stores to the Atlanta market. By the end of 2022, small-format stores expanded further in Atlanta, and Macy’s opened new stores in St. Louis and Chicago, bringing the total to eight.
As Macy’s continues expanding its smaller stores under the Macy’s nameplate, the stores opening this fall below will bring the total count to twelve:
- Macy’s Highland Grove, Highland, IN, August 2023
- Macy’s South Bay, Boston, MA, September 2023
- Macy’s Arroyo Market Square, Las Vegas, NV, September 2023
- Macy’s Santee Trolley Square, San Diego, CA, November 2023
Macy’s small-format stores, an average of 30,000 to 50,000 square feet, are in off-mall shopping centers. The stores also collaborate with local businesses to create pop-up shops and events that cater to customer preferences.
Macy’s smaller stores reportedly feature elevated fitting rooms with larger spaces, lounge areas, full-length mirrors, and selfie moments, and offer “styling carts” that help customers explore the latest trends for personalized experiences.
Photo courtesy Macy’s