Fanatics announced it entered a partnership agreement with the Home Shopping Network (HSN) to sell its fan apparel through HSN across all sports, styles and sizes of league and team merchandise it manufactures.
As the collaboration moves into 2024, HSN will continue to expand and sell Fanatics merchandise as new seasons begin.
Extending beyond HSN’s roster of leagues, including the NFL, NHL and MLB. HSN, through the Fanatics partnership, will introduce merchandise on its channel for the NBA, select colleges and universities, NASCAR, MLS, and the Union of European Football Associations (UEFA).
“Combining HSN’s expertise in live shopping and video storytelling with Fanatics’ extensive selection of licensed merchandise, we will bring an unparalleled and engaging sports shopping experience to our customers,” said Rob Robillard, HSN’s chief merchandising officer. “Fanatics is a trusted leader in sports merchandise, and joining forces with them provides an enhanced shopping experience that is unlike any other.”
The partnership went into effect in June when HSN began selling MLB products from Fanatics’ inventory on its website, with NFL and college merchandise to follow soon. HSN is selling Fanatics products through dedicated HSN Fan Shops. Fanatics will also extend its hot market and championship collections as a part of the deal. HSN will also sell exclusive merchandise on-air.
As part of the partnership’s launch, HSN presented NFL veteran and former executive committee member of the NFL’s Players Association, Sam Acho, appeared in a guest spot on-air on August 21. A dedicated “Fan Spot” episode on HSN+ will premiere on September 21.
