Adidas renewed its partnership with Newcastle United, the U.K. soccer club that competes in the Premier League, as its kit sponsor.
Adidas renewed the terms for five-year, which will be announced in an upcoming episode of “We Are Newcastle United,” a documentary series about the club to be aired on Amazon Prime Video in the U.S., Canada, Australia, New Zealand, and South Africa.
The renewed deal between Adidas and Newcastle United will go into effect with the 2024/25 season.
In 2010, Newcastle United partnered with Puma, ending a 14-year deal with Adidas. In 2021, Castore replaced Puma as the club’s sponsor.
