Topo Designs, the Colorado-based outdoor brand, promoted Matt Williams, effective immediately, to CEO. Previously Williams was the company’s chief operating officer. He succeeds Co-Founder Mark Hansen, who is retaining his seat on Topo Designs’ Board of Directors.
“Topo Designs is in an exciting growth period, and I’m honored to help lead the brand into its next chapter as we continue investments to accelerate our mission of ‘The New Outdoor,'” said Williams. “As a co-founder, Mark profoundly impacted our company, and we hold deep gratitude for his vision and leadership. I look forward to our continued collaboration as he lends his expertise through the Board of Directors.”
Williams joined the company in 2019 as its chief operating officer, overseeing business functions, including supply chain management, procurement, customer experience, information technology, human resources, legal, and accounting. He also played a role in Topo Designs securing funding from Gart Capital Partners in March 2023. Williams will continue providing operations leadership as he works alongside Topo Designs Co-Founder Jedd Rose in building its organizational structure to support growth objectives.
“I look forward to the integrated leadership that Matt will bring to our team,” said Rose. “We have complementary skill sets, and he’s the perfect partner to help bring the brand and our mission of The New Outdoor to the next level.”
Alex Gart, a partner at Gart Capital, added, “Matt will be a great leader for Topo Designs. His operational contributions and delivered results have been immense, though his team-building capabilities and leadership characteristics are his most impressive attributes. We’re excited to collaborate with Matt, Jedd and the wider team as we invest in our DTC, Retail and Wholesale channels and partnerships.”
Before Topo Designs, Williams was the vice president of operations at Exxel Outdoors, supporting Kelty, Sierra Designs, Ultimate Direction, X20, Wenzel, and Slumberjack.
Photo courtesy Topo Designs
