For the first time, Nike will serve as the official apparel and footwear partner of USA Gymnastics and the USA Gymnastics National Team.
USA Gymnastics reported that this is the largest contract in terms of annual and total value for the national governing body, running through the 2028 Los Angeles Olympics.
“As the largest partnership in USA Gymnastics history, Nike’s support is critical,” USA Gymnastics President and CEO Li Li Leung said in a statement. “It allows us to deepen our holistic support for athletes and the gymnastics community as a whole. From grassroots to the international stage, this partnership with Nike elevates the sport in new ways as we advance our core mission of building a community and culture of health, safety and excellence, where athletes can thrive in sport and in life.”
Starting in 2023 and extending through the 2028 Olympic Games in L.A., Nike will manufacture all sportswear and footwear for the USA Gymnastics National Teams. In 2025, the partnership will expand to include National Team leotards and competition apparel on the mat at international events and National Team camps, marking the first time the Nike Swoosh will adorn USA Gymnastics leotards.
In 2022, GK Elite, a brand of Elite Sportswear, L.P., signed on as the official USA Gymnastics National Team Gymnastics Competition and Training Apparel Partner through 2024.
“The USA Gymnastics partnership represents Nike’s commitment to expanding sport for the next generation,” said Karie Conner, vice president and general manager of North America Kids at Nike, Inc. “Together, we’re providing opportunities for all kids to experience the joy of movement, and the confidence it builds, from their first forward roll to first back handspring and beyond. We’re outfitting USA Gymnastics National Teams and championing fun at every level of gymnastics to spark a love of movement, especially for girls, because movement is fundamental to all sports.”
USA Gymnastics fields national teams at as many as 20 international events each year, including world championships, the world games, Pan American championships, world cup events, gymnastics team trials, and the Olympic Games.
Logo courtesy Nike