Asics North America hired industry veteran Michael Dougherty as vice president of U.S. sales, effective immediately. He has over 15 years of global footwear industry experience, including at Clarks and New Balance.
“We are pleased to welcome Michael to the team. He is a strategic leader who brings a tremendous amount of experience and knowledge to our leadership group,” said Richard Sullivan, president and CEO of Asics North America. “There is currently great energy behind our brand, and we look forward to Michael leading the team and helping us achieve our goals.”
Most recently, Dougherty was a full-time consultant and contractor, which included work as the general manager of North America for Grendene Global Brands. Before that, he held positions of increasing responsibility over twelve years with Clarks and New Balance.
“As a lifelong admirer of the brand, I have always appreciated Asics’ innovative, functional, and stylish product. During my time in the industry, I have always been impressed with the brand’s thoughtful approach to product lifecycle management and distribution strategy,” said Dougherty. “Couple that with the company’s commitment to community, sustainability, and fitness, and I knew joining Asics would be a perfect fit personally.”
Dougherty is based out of Asics North American headquarters in Boston.
