Under Armour opened a Brand House store on Oxford Street, marking its fourth store in London. Zara, the multi-national retail clothing chain, once occupied the space.
“This renowned retail location represents our dedication to delivering an exceptional retail experience to our valued customers, and we are thrilled to join the esteemed brands already on Oxford Street,” said Kara Trent, managing director of EMEA at Under Armour. “We are a growth brand, and the Oxford Street Brand House marks an exciting milestone for Under Armour as we expand our presence in the U.K. and the wider EMEA region.”
The Baltimore-based company entered the U.K. market in early 2023 by opening stores in Battersea Power Station, Liverpool One and Westfield’s Stratford City shopping centers. Previously, Under Armour was only widely represented in England through multi-brand chains and online channels.
Photo courtesy Under Armour
