VF Corp. promoted Andreas Olsson to VP/GM of Vans EMEA, effective July 17. Olsson had been the VP of sales at Vans for the EMEA region.
In this new role, Olsson reports to Kevin Bailey, global brand president of Vans, and Martino Scabbia Guerrini, EVP and president of EMEA, APAC and emerging brands.
For the past 13 years, Olsson has worked in various leadership roles across The North Face and Vans, including as director of digital accounts across all brands in the EMEA platform. VF Corp. said that before returning to Vans to lead sales for the EMEA region, Olsson had worked as the GM for Dickies EMEA, “driving strategic priorities, elevating the brand in the region and unlocking new opportunities in the marketplace.”
“It is an honor to lead the regional business of what is widely recognized as one of the original action sports brands and a global icon of creative exploration,” Olsson said. “I am truly excited to contribute to Vans’ future growth and success and feel privileged to work alongside a team of exceptional individuals who inspire me every day.”
Photo courtesy VF Corp.
