Reef and Surfline, in honor of Reef's 25th Birthday, have joined forces to determine the best Miss Reef of all time. Fans of Miss Reef will get a chance to view the selection, and cast a
vote for their favorite Miss Reef at surfline.com and the microsite, www.reef.com/25th. Voters will automatically be entered into a drawing to become a guest judge at a Miss Reef event in Panama.
Kevin Flanagan, VP of Marketing at Reef states, “One of the major
highlights in Reef's rich twenty-five year History is Miss Reef.
Flanagan continues, “She has always been at the cornerstone of our
brand capturing the exotic and inherent sensuality of the beach. This
anniversary was the perfect time to pay homage to her, as well as give
back to her loyal fans.”
Surfline CEO, Jonno Wells, comments,
“Our users have long appreciated Miss Reef's iconic image. We expect
this event to be one of our most successful promotions in terms of
shear amount of unique and repeat visitors.”