Gillz LLC, based in Jacksonville, FL, rebranded to Outdoor Nation Unlimited, emphasizing the company’s expansion beyond fishing apparel into the broader performance outdoor apparel category. The company’s consumer-facing brands include Gillz, Reel Life, FinTech, and Mad Pelican.
The new tagline, “Real People, Real Adventures, One Nation,” comes from the founders’ vision to develop gear that stays competitive longer outdoors.
Jim Phelan, CEO, said, “After fifteen years of significant growth, we wanted to help consumers and the retail trade understand who we have become. We are still true to our roots, having been “born on the water,” but our organization has become more sophisticated. We offer ultra-functional design and appealing graphics in multiple price points for outdoor play and work.”
New brand imagery, apparel and colors for Spring 2024 will be displayed during ICAST, the largest sportfishing trade show, in Orlando, FL, from July 11-14, at Booth #5424.
