Brooks Running launched ReStart, its first re-commerce program to refurbish and resell used Brooks footwear in the U.S.
“Re-commerce allows us to keep gear on the run while supporting our aim to take responsibility for the impact of our business,” said Dave Kemp, director of corporate responsibility at Brooks. “The launch of ReStart is an important step in the brand’s long-term, science-backed approach to sustainability.”
Brooks noted that global resale is a $100 billion dollar business, according to data from The Brand Resale Index: Defining the Resale Experience 2023, produced by Trove and OSF Digital, growing at five times the rate of retail, and expected to represent 23 percent of all retail in 2030.
The ReStart program will incorporate three grade ranges—Like New, Great, and Good—for various Brooks’ footwear styles, including the Ghost and Glycerin and Hyperion franchise.
Brooks is a subsidiary of Berkshire Hathaway.
