TSG Consumer Partners is exploring options for Backcountry.com, including a potential sale, according to a report from Bloomberg.
Backcountry generates about $1 billion in annual revenue and could be valued at hundreds of millions of dollars in a sale, sources told Bloomberg. The private equity firm enlisted an investment bank to facilitate a transaction, said the publication.
In 2015 TSG Consumer Partners acquired Backcountry from Liberty Interactive Corp. for an undisclosed sum. Backcountry’s founder, Jim Holland, continued to own a stake in the company following the transaction. Partnering with TSG was expected to help Backcountry expand into adjacent categories and international markets and enhance marketing and brand-building efforts.
Beyond the flagship Backcountry.com site, Backcountry’s websites include CompetitiveCyclist.com, MotoSport.com, Germany-based Bergfreunde.de, and SteepAndCheap.com.
Photo courtesy Backcountry
