White Mountain and Cliffs, the comfort footwear brands, signed a new licensing agreement with Mirage Fashion Group to distribute rain, lightweight and heavyweight outerwear for men, women and kids.
Mirage Fashion Group is a privately held global outerwear company specializing in designing and producing outerwear. Its licenses include Nicole Miller, Xoxo Swimwear, Xoxo Outerwear, Yoki, Celsius, Beverly Hills Polo Club, Marqt, and Avalanche.
White Mountain’s outerwear line includes raincoats, puffer jackets, vests, and ski pants for men, women and kids. The first outerwear collections are scheduled to launch in Fall 2023 and will initially be available at Kohls.com, Burlington, Sierra Trading, TJX, and outdoor retailers with expanded distribution in 2024. As part of this expansion, the brand will introduce a range of 3-in-1 jackets and ski jackets for men and women, with a full-curated assortment for men, women and kids planned for Fall 2024.
This partnership with Mirage Fashion Group follows White Mountain’s recent announcement to expand into new product categories beyond women’s footwear. The brand partnered with Iconic Footwear and Legwear Concepts to offer slippers and hanging flip-flops for men, women and kids as well as socks, legwear and hosiery beginning Fall 2023.
“Expanding into the outerwear category marks an exciting and pivotal milestone for White Mountain and Cliffs,” said Alen Mamrout, CEO of American Exchange Group, the parent of White Mountain. “This strategic partnership with Mirage Fashion Group allows us to tap into their expertise in designing and producing stylish outerwear for all genders and sizes to provide high-quality, affordable products to an entirely new range of consumers. We are confident that our entry into outerwear will be met with enthusiasm, and we look forward to this exciting chapter of growth and exploration.”
“Partnering with the ‘White Mountain’ and ‘Cliffs’ brands is an exciting opportunity for Mirage Fashion,” said Jack Hara, president of Mirage Fashion Group. “With over twenty years of experience in designing and producing high-quality outerwear, we are confident that our team can infuse a fresh perspective into the White Mountain and Cliffs brands while staying true to their authenticity and core values,” he added.
