K2 Sports said Louis Boudreault has been appointed VP of sales and marketing for the North American region. In this capacity Boudreault is responsible for the domestic sales and local marketing initiatives in both Canada and the United States for the K2 Sports portfolio of brands. Boudreault has over 27 years of experience in the sporting goods industry, the last 15 years with K2s Canadian operations.
“Louis proven expertise at maximizing value for our retailers with his innovative approach to the marketing and sales of our portfolio of brands in Canada makes him the ideal candidate to take on this new continental responsibility,” said Robert Marcovitch, president of K2 Sports. “His significant product and industry experience combined with his passion for all of the sports activities we represent and his dedication to team work will be of great value to our customers in this newly created position. I am certain that Louis commitment to excellence will help us maintain the momentum we are experiencing in all of our businesses. He will broaden our understanding of what is required to enhance future opportunities for our customers and will develop products and programs to maximize their businesses and our presence in North America.”
Among K2 Sports' brands, K2 Skis, K2 Snowboards, K2 In-Line Skates, Ride Snowboards, Atlas Snow-Shoe Madshus, Karhu, Line Skis, Full Tilt, Morrow, 5150, Powder Ridge, Little Bear and Tubbs operate out of the Seattle facility, while Zoot and Adio are based in Southern California. K2 Sports is a member of the Jarden Corporation family of brands.
