Backcountry plans to open a brick-and-mortar store at The Grove in Los Angeles in July—one of three new stores for 2023, including a location in Palo Alto, CA and a Washington, D.C. which opened this spring. The trio of new stores joins a fleet of six stores Backcountry opened over the past two years.
“Over the past two years, Backcountry has made significant headway expanding its retail footprint,” said Backcountry CEO Melanie Cox. “In spring 2021, we opened our first curated retail location directly below Backcountry’s headquarters in Park City, UT, and now we’re weeks away from opening a door at one of Los Angeles’ most iconic shopping destinations. It’s a privilege to be The Grove’s first outdoor retailer, and we look forward to bringing community members together through in-store events, off-site group outings, and a shared passion for the outdoors.”
Backcountry established itself as an online business in 1996, venturing into brick-and-mortar leveraging its expertise and e-commerce data to curate a customized offering for each store location. Backcountry’s store at The Grove will cater to popular outdoor activities in the area, including hiking, camping, water sports, running and climbing. It will also include a bike service department for tunings and maintenance. The Palo Alto and Washington, D.C. locations follow a similar blueprint, reflective of the region.
“Enthusiasm for the outdoors continues to grow, and we want to meet our consumers both online and in person with our new store fleet,” said Senior Vice President of Retail Chris Purkey. “By this summer, Backcountry will have nine doors open across the country.”
