Authentic Brands Group (Authentic) and the Aldo Group partnered to launch an expanded assortment of men’s footwear and small leather goods for Brooks Brothers, drawing inspiration from the retailer’s iconic DNA.
“The partnership with the Aldo Group furthers Authentic’s mission to strategically align Brooks Brothers with category leaders whose expertise reinforces the brand’s positioning,” said Jarrod Weber, group president of lifestyle and chief brand officer at Authentic. “In partnership with the Aldo Group, we will build upon the brand’s storied legacy with uniquely designed products that complement the brand’s elevated offerings.”
Brooks Brothers’ latest men’s collection will launch in stores in February 2024 and be distributed in better department stores, specialty retailers, Brooks Brothers stores, and e-commerce in the U.S. and Canada.
“We are excited to continue our strategic partnership with Authentic. This relationship will help unlock the full possibilities of the Brooks Brothers brand in the footwear and bags categories pulling from their deep heritage while combining fresh and creative ideas,” said Jonathan Frankel, president of Aldo Product Services at the Aldo Group.
