Self Esteem Brands (SEB) officially launched Sumhiit Fitness at FIT Summit in Singapore, .its first studio brand for franchising worldwide.
Sumhiit Fitness is a “scientifically proven” condensed group workout giving members a better workout in minimal time with 50 minutes of calorie burn in a 35-minute session, as validated by researchers and exercise physiologists at UCLA. The coach-led format rotates between cardio on an air bike and strength training exercises in high-intensity 60-second bursts.
Sumhiit Fitness is the twin brand of Basecamp Fitness in the U.S. Sumhiit Fitness is the second brand, following Anytime Fitness, and the first studio concept for franchising worldwide from SEB.
“We are thrilled to welcome Hiit enthusiasts around the world to experience Sumhiit Fitness,” said Ben Camper, the president of Basecamp Fitness. “We are experiencing strong growth in franchise sales of the Basecamp studio concept across the U.S.; franchise owners and members are feeling the difference in our format and its ability to build community and deliver real results. It’s time for this concept to grow around the world, and we are pleased to offer this concept as Sumhiit Fitness to potential franchisees in every other global region.”
Collective Wellness Group, an affiliate of Anytime Australia Pte. Ltd., the Australia-based Anytime Fitness master franchisee, is the first to open a Sumhiit Fitness location, with timing expected in fall 2023.
“Our existing size and scale across seven continents, thanks to the Anytime Fitness footprint, creates a fantastic foundation for launching the Sumhiit Fitness brand and concept,” said Sander van den Born, executive vice president of international at Self Esteem Brands. “Our franchising services platform and the proven concept in the U.S. means that we can move quickly to help new and existing master franchise owners bring this concept to their countries and communities.”
The Sumhiit Fitness brand launch is part of SEB’s global growth strategy to open 10,000 fitness, health and wellness clubs and studios worldwide by 2030.
