USA Cycling, the national governing body for the sport of cycling, and sunglass manufacturer, Goodr, signed a partnership deal through 2024.
“Partnering with USA Cycling is a major opportunity for us to reach riders of all backgrounds across every cycling discipline, to support some amazing communities and to come together around the joy of cycling,” said Goodr CEO and Co-Founder Stephen Lease.”
The companies said the partnership would allow cycling enthusiasts to connect with the sport and the Goodr brand.
“We’re excited to have an innovative brand like Goodr to keep our National Team, staff and fans outfitted at the races looking their best,” said Scott Usher, chief of corporate development at USA Cycling.
Aggregate Sports assisted in brokering the agreement.
